Rachelle M.

Rachelle M. partnered with us to strengthen their digital presence, elevate brand storytelling, and build meaningful connections with both local shoppers and a growing online audience. As a coastal lifestyle boutique rooted in community and everyday wearability, the brand needed a cohesive digital strategy that translated its in-store experience across social media, email, and paid platforms. We worked closely with the Rachelle M. team to develop consistent, on-brand content while supporting seasonal campaigns, product launches, store updates, and ongoing growth initiatives.

Through intentional content creation, strategic marketing, and paid advertising, we helped scale brand awareness and engagement while maintaining an authentic, approachable voice. In the first year alone, Rachelle M.'s Instagram saw a 417.95% increase in followers and generated over 1.3 million views across organic and paid content.

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What we’ve done

• Managed social media strategy and day-to-day posting across platforms
• Created and executed digital marketing campaigns, including paid advertising
• Planned, styled, and managed brand photoshoots and content days
• Produced photo, video, and graphic assets for social, web, and email use
• Designed graphics and marketing collateral aligned with brand voice
• Developed and sent email newsletters supporting promotions, events, and product launches
• Analyzed performance metrics to refine strategy and support continued audience growth

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