OCI

The Oregon Coast Invitational is one of Oregon’s longest-running golf tournaments, with a legacy dating back to 1910. As the event continues to evolve, there was an opportunity to modernize its digital presence while honoring its history and significance within the Oregon golf community. We partnered with the tournament team to elevate how OCI shows up online, capturing the energy of a week-long match-play championship through intentional storytelling, real-time coverage, and cohesive visual branding.

Through strategic social media management and on-site content creation, we focused on bringing new visibility to the event, engaging players, spectators, and the broader golf community while reinforcing OCI’s place as a premier coastal tournament.

‍

What we’ve done

• Managed end-to-end social media strategy and execution for the tournament
• Created pre-event storytelling to build awareness and anticipation
• Captured on-site photo and video content throughout the week-long match-play format
• Delivered daily recaps and real-time updates highlighting matches, moments, and momentum
• Crafted captions and visuals that balanced OCI’s historic legacy with a modern voice
• Elevated the tournament’s digital presence to better engage players, sponsors, and spectators

‍